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NIKE THERMASPHERE MAX

 
 
 
 

NIKE THERMASPHERE MAX

Launching the Nike ThermaSphere Max Hoodie and Max Pant featuring Giant Wide Receiver, Victor Cruz. Poppy creatively directed the video, campaign photography, social media assets, event projection, as well as the BTS video pieces, all showing how the advanced internal sphere fabric and articulated design allows Victor to move naturally while keeping warm in cold weather conditions.